Name: Promoting Social Responsibility in Communities de onu Paul Agada Iorlumun Tarlumun(Ks Omniscriptum Publishing) (en Inglés)
SKU: 63928742
Price: 60460.00 CLP
Availability: InStock
Author: Tarlumun Iorlumun,Paul Agada Onu,Anshima Williams
ISBN: 9786208423506

portada Promoting Social Responsibility in Communities de onu Paul Agada Iorlumun Tarlumun(Ks Omniscriptum Publishing) (en Inglés)

Promoting Social Responsibility in Communities de onu Paul Agada Iorlumun Tarlumun(Ks Omniscriptum Publishing) (en Inglés)

Formato

Libro Físico

Editorial

Ks Omniscriptum Publishing

Autor

Tarlumun Iorlumun,Paul Agada Onu,Anshima Williams

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9786208423506

Promoting Social Responsibility in Communities de onu Paul Agada Iorlumun Tarlumun(Ks Omniscriptum Publishing) (en Inglés)

Tarlumun Iorlumun,Paul Agada Onu,Anshima Williams (Autor) · Ks Omniscriptum Publishing · Tapa Blanda

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Reseña del libro "Promoting Social Responsibility in Communities de onu Paul Agada Iorlumun Tarlumun(Ks Omniscriptum Publishing) (en Inglés)"

This study investigates the transformative role of public relations in driving corporate social responsibility (CSR) through the lens of Radio Benue's broadcasting initiatives. By adopting the Two-Way Symmetric Model of Public Relations, the research highlights how Radio Benue effectively integrates CSR into its content, fostering community engagement through collaborations with NGOs, government agencies, and public service announcements. A survey of 382 respondents from Makurdi Metropolis reveals that while these efforts positively impact audience engagement and promote social values, challenges such as programming restrictions, financial constraints, and editorial policies limit broader adoption. This research underscores the potential of radio as a dynamic platform for advancing CSR and provides actionable recommendations to enhance its impact. Radio Benue's journey offers valuable insights into the synergy between public relations and social responsibility, inspiring a model for media organizations to align with community-driven values.