Name: pushing the numbers in marketing: a real-world guide to essential financial analysis (en Inglés)
SKU: 19438349
Price: 106610.00 CLP
Availability: InStock
Author: Rados, David
ISBN: 9780899307367

portada pushing the numbers in marketing: a real-world guide to essential financial analysis (en Inglés)

pushing the numbers in marketing: a real-world guide to essential financial analysis (en Inglés)

Formato

Libro Físico

Autor

David Rados

Editorial

Praeger

Año

1992

Idioma

Inglés

N° páginas

200

Encuadernación

Tapa Dura

Dimensiones

24.3x16.2x1.8 cm

Peso

0.43 kg.

ISBN

0899307361

ISBN13

9780899307367

Categorías

Matemáticas y sistemas empresariales
Ventas y marketing

pushing the numbers in marketing: a real-world guide to essential financial analysis (en Inglés)

David Rados (Autor) · Praeger · Tapa Dura

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Reseña del libro "pushing the numbers in marketing: a real-world guide to essential financial analysis (en Inglés)"

This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is thorough and up-to-date, and has a hard-as-nails practicality to it. The book is packed with examples that are both fascinating and illustrative of the author's points.After a short treatment of the uses and limitations of microeconomics to the practicing marketer, the book develops in detail two key ideas from microeconomics--costs and marginal analysis. Each is explained fully with illustrations and advice on how to use the idea. For readers who want to increase their mastery of the material, there are some seventy problems with complete answers at the end of the volume. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.