Name: Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism (en Inglés)
SKU: 66252655
Price: 96840.00 CLP
Availability: InStock
Author: Holbrook, Morris B.; Publishers, Vibrant
ISBN: 9781636515458

portada Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism (en Inglés)

Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism (en Inglés)

Formato

Libro Físico

Editorial

Vibrant Publishers

Autor

Holbrook, Morris B.; Publishers, Vibrant

Idioma

Inglés

N° páginas

500

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x2.6 cm

ISBN13

9781636515458

Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism (en Inglés)

Holbrook, Morris B.; Publishers, Vibrant (Autor) · Vibrant Publishers · Tapa Blanda

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Reseña del libro "Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism (en Inglés)"

Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism by Morris B. Holbrook delves into the symbolic meanings that consumers attach to the products and services they choose. This book examines how consumption is not just about utility, but also about the symbolic values that items represent in consumers' lives. Holbrook's exploration highlights the complex layers of meaning consumers derive from their purchases, including social identity, personal expression, and cultural significance.By exploring the concept of consumption symbolism, Holbrook introduces readers to qualitative methods that reveal how brands and products act as symbols in shaping consumer self-concept and societal roles. Through detailed case studies and real-world examples, this book provides valuable insights into how symbolic consumption drives consumer choices and brand loyalty.This book is an essential resource for researchers, marketers, and academics interested in the intersection of psychology, culture, and consumer behavior. Holbrook's approach provides a deep understanding of the symbolic forces that shape the modern marketplace.