Name: Reading Media: How to Do Textual Analysis (en Inglés)
SKU: 66394063
Price: 116300.00 CLP
Availability: InStock
Author: Gray, Jonathan; Gershon, Daphne
ISBN: 9781479830299

portada Reading Media: How to Do Textual Analysis (en Inglés)

Reading Media: How to Do Textual Analysis (en Inglés)

Formato

Libro Físico

Editorial

New York University Press

Autor

Gray, Jonathan; Gershon, Daphne

Idioma

Inglés

N° páginas

400

Encuadernación

Tapa Dura

Dimensiones

22.9x15.2x2.7 cm

ISBN13

9781479830299

Reading Media: How to Do Textual Analysis (en Inglés)

Gray, Jonathan; Gershon, Daphne (Autor) · New York University Press · Tapa Dura

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Reseña del libro "Reading Media: How to Do Textual Analysis (en Inglés)"

Innovative methods in textual analysis to decode today's ever-expanding media landscapeReading Media: How to do Textual Analysis reinvigorates one of media and cultural studies' most foundational methods at a moment when it is most needed, showing its continuing vitality by adapting it to new media environments, cultural objects, and scholarly questions. The volume insists that the close study of meaning, form, and representation remains central to understanding media's power. With contributions from leading and emerging scholars, the book offers a diverse toolkit: from narratological and semiotic analysis of film and TV, to historical poetic accounts of TikTok, multimodal analysis of Afrobeats music videos, and postcolonial criticism of games. Essays extend the scope of textual analysis to unexpected objects-such as plastic waste, memes, and refugee-authored media-while others demonstrate how texts operate across platforms, genres, and transmedia franchises. Beyond offering new and improved approaches to textual analysis, each chapter illustrates its approach using a specific case study, functioning both as a step-by-step how-to guide and as an example of textual analysis in action. Reading Media advances a vision of textual analysis that is rigorous yet flexible, attuned to both aesthetics and politics, and responsive to today's media environment. Essential for students and scholars in media, communication, and cultural studies, Reading Media both reaffirms and renews textual analysis as an indispensable way of engaging with the mediated worlds that shape contemporary life.