Name: Relaunching Titanic: Memory and Marketing in the new Belfast (en Inglés)
Price: 33730.00 CLP
Availability: InStock
Author: Neill William,Murray Michael,Grist Berna
ISBN: 9780415540568

portada Relaunching Titanic: Memory and Marketing in the new Belfast (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Neill William,Murray Michael,Grist Berna

Idioma

Inglés

N° páginas

160

Encuadernación

Tapa Blanda

ISBN13

9780415540568

N° edición

Relaunching Titanic: Memory and Marketing in the new Belfast (en Inglés)

Neill William,Murray Michael,Grist Berna (Autor) · Routledge · Tapa Blanda

Libro Físico

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Reseña del libro "Relaunching Titanic: Memory and Marketing in the new Belfast (en Inglés)"

Relaunching Titanic critically considers the invocation of Titanic heritage in Belfast in contributing to a new 'post-conflict' understanding of the city. The authors address how the memory of Titanic is being and should be represented in the place of its origin, from where it was launched into the collective consciousness and unconscious of western civilization. Relaunching Titanic examines the issues in the context of international debates on the tension between place marketing of cities and other alternative portrayals of memory and meaning in places. Key questions include the extent to which the goals of economic development are congruous with the 'contemplative city' and especially the need for mature and creative reflection in the 'post-conflict' city, whether development interests have taken precedence over the need for a deeper appreciation of a more nuanced Titanic legacy in the city of Belfast, and what Belfast shares with other places in considering the sacred and profane in memory construction. While Relaunching Titanic focuses on the conflicted history of Belfast and the Titanic, it will have lessons for planners and scholars of city branding, tourism, and urban re-imaging.