Name: Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy (en Inglés)
Price: 43560.00 CLP
Availability: InStock
Author: Bakare, Lola
ISBN: 9781398611627

portada Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy (en Inglés)

Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy (en Inglés)

Formato

Libro Físico

Autor

Lola Bakare

Editorial

Kogan Page

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

ISBN13

9781398611627

Categorías

Estrategia empresarial
Negocios internacionales
Investigación de mercado

Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy (en Inglés)

Lola Bakare (Autor) · Kogan Page · Tapa Blanda

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Reseña del libro "Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy (en Inglés)"

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.