Name: Retail and Marketing Channels (Rle Retailing and Distribution) (en Inglés)
SKU: 56024441
Price: 82060.00 CLP
Availability: InStock
Author: Srinivas Reddy (Editor) Luca Pellegrini (Editor)
ISBN: 9780415754330

portada Retail and Marketing Channels (Rle Retailing and Distribution) (en Inglés)

Retail and Marketing Channels (Rle Retailing and Distribution) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Srinivas Reddy (Editor) Luca Pellegrini (Editor)

Idioma

Inglés

N° páginas

352

Encuadernación

Tapa Blanda

ISBN13

9780415754330

N° edición

Retail and Marketing Channels (Rle Retailing and Distribution) (en Inglés)

Srinivas Reddy (Editor) Luca Pellegrini (Editor) (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Retail and Marketing Channels (Rle Retailing and Distribution) (en Inglés)"

Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.First published 1989.