Name: Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy (en Inglés)
SKU: 61948623
Price: 54120.00 CLP
Availability: InStock
Author: Montano, Sarah
ISBN: 9781398617636

portada Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy (en Inglés)

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy (en Inglés)

Formato

Libro Físico

Autor

Sarah Montano

Editorial

Kogan Page

Idioma

Inglés

N° páginas

384

Encuadernación

Tapa Blanda

ISBN13

9781398617636

Categorías

Economía conductista/conductual
Mercadeo en línea («online marketing»)
Industrias minoristas y de distribución mayorista

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy (en Inglés)

Sarah Montano (Autor) · Kogan Page · Tapa Blanda

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Reseña del libro "Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy (en Inglés)"

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment. It covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society. It then moves on to recent innovations and trends that are leading the field today. Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising to ensure students gain an understanding of the whole retail process. Written by the BBC's retail expert, Sarah Montano, it also covers important discussions of ethics in retailing, sustainability considerations as well as multi-channel methods including the combined use of physical and digital channels in 'phygital' retail. Real-world examples from Cadbury, Tiffany and Co, Wilko and H&M Ginza, Japan, and vignettes from industry professionals and customers ensure students put their understanding of the theory into practice. Retail Marketing includes in-text learning features such as learning outcomes, a glossary and exercise questions. It is supported by online resources of PowerPoint slides, multiple choice questions, videos and interactive diagrams. This textbook is ideal for postgraduate students taking modules on Retail Marketing as part of their Retail or Marketing degrees.