Name: Risk Issues and Crisis Management in Public Relations: A Cas of Best Practice (pr in Practice) (en Inglés)
Price: 67020.00 CLP
Availability: InStock
Author: Regester, Michael ; Larkin, Judy
ISBN: 9780749451073

portada Risk Issues and Crisis Management in Public Relations: A Cas of Best Practice (pr in Practice) (en Inglés)

Formato

Libro Físico

Autor

Michael Regester

Judy Larkin

Editorial

Kogan Page

Año

2008

Idioma

Inglés

N° páginas

245

Encuadernación

Tapa Blanda

Dimensiones

23.1 x 15.5 x 2.0 cm

Peso

0.39 kg.

ISBN

0749451076

ISBN13

9780749451073

N° edición

0004

Categorías

Estrategias para la toma de deciciones empresariales
Marketing

Risk Issues and Crisis Management in Public Relations: A Cas of Best Practice (pr in Practice) (en Inglés)

Michael Regester (Autor) · Judy Larkin (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Risk Issues and Crisis Management in Public Relations: A Cas of Best Practice (pr in Practice) (en Inglés)"

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.