Name: Sales First!: Growing Our Company the Old-Fashioned Way, the ColorMatrix Story (en Inglés)
Price: 20600.00 CLP
Availability: InStock
Author: Shaughnessy, Michael ; Haugh, John
ISBN: 9781735599908

portada Sales First!: Growing Our Company the Old-Fashioned Way, the ColorMatrix Story (en Inglés)

Formato

Libro Físico

Autor

Michael Shaughnessy

John Haugh

Editorial

Braun Collection

Idioma

Inglés

N° páginas

202

Encuadernación

Tapa Blanda

Dimensiones

20.3 x 12.7 x 1.1 cm

Peso

0.20 kg.

ISBN13

9781735599908

Categorías

Biografías de empresarios

Sales First!: Growing Our Company the Old-Fashioned Way, the ColorMatrix Story (en Inglés)

Michael Shaughnessy (Autor) · John Haugh (Autor) · Braun Collection · Tapa Blanda

Libro Físico

$ 20.600

$ 41.190

Ahorras: $ 20.590

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Sales First!: Growing Our Company the Old-Fashioned Way, the ColorMatrix Story (en Inglés)"

How do you grow a business to $100 million in revenue without venture capital? SALES FIRST! These two entrepreneurs financed growth the old-fashioned way: by selling products. In the 1980s, Midwestern chemical salesmen John Haugh and Michael Shaughnessy found a new way to add color to plastics. Their product was an incremental innovation for the massive global plastics industry. It had great potential, but they lacked the connections and experience needed to raise venture capital. How would they afford to grow their business? Driving their beat-up cars around the Ohio River Valley, they devised a simple plan: "SALES FIRST!" With every decision about customers, capital, or human resources, they asked one question: Will it generate sales quickly? That's how they grew their company to over $100 million in revenues, then recapitalized it, and eventually benefited from its sale for over $400 million. In the process, John and Mike managed their relationship so well that they never had a significant disagreement between them-and they created hundreds of jobs in Rust Belt Cleveland.