Name: Scaled for Success: The Internationalisation of the Mermaid (en Inglés)
SKU: 51903574
Price: 44760.00 CLP
Availability: InStock
Author: Hayward, Philip
ISBN: 9780861967322

portada Scaled for Success: The Internationalisation of the Mermaid (en Inglés)

Scaled for Success: The Internationalisation of the Mermaid (en Inglés)

Formato

Libro Físico

Ilustrado por

Philip Hayward

Editorial

John Libbey & Company

Autor

Hayward, Philip

Año

2018

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.8 cm

Peso

0.46 kg.

ISBN13

9780861967322

Categorías

Arte digital, de los nuevos medios y videoarte

Scaled for Success: The Internationalisation of the Mermaid (en Inglés)

Philip Hayward (Ilustrado por) · John Libbey & Company · Tapa Blanda

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Reseña del libro "Scaled for Success: The Internationalisation of the Mermaid (en Inglés)"

Emerging from the confluence of Greco-Roman mythology and regional folklore, the mermaid has been an enduring motif in Western culture since the medieval period. It has also been disseminated more widely, initially through Western trade and colonisation and, more recently, through the increasing globalisation of media products and outlets.Scaled for Success offers the first detailed overview of the mermaids dispersal outside Europe. Complementing previous studies of the interrelationship between the mermaid and Mami Wata spirit in West Africa, this volume addresses the mermaids presence in a range of Middle Eastern, Asian, Australian, Latin American and North American contexts. Individual chapters identify the manner in which the mermaid has been variously syncretised and/or resignified in contexts as diverse as Indian public statuary, Thai cinema and Coney Islands annual Mermaid Parade. Rather than lingering as a relic of a bygone age, the mermaid emerges as a versatile, dynamic and, above all, polyvalent figure. Her prominence exemplifies the manner in which contemporary media-lore has extended the currency of established folkloric figures in new and often surprising ways. Analysing aspects of religious symbolism, visual art, literature and contemporary popular culture, this copiously illustrated volume profiles an intriguing and highly diverse phenomenon.Philip Hayward is editor of the journal Shima and holds adjunct professor positions at the University of Technology Sydney and at Southern Cross University. His previous volume, Making a Splash: Mermaids (and Mermen) in 20th and 21st Century Audiovisual Media, was published by John Libbey Publishing/Indiana University Press in 2017.