Name: Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series) (en Inglés)
SKU: 3203408
Price: 177660.00 CLP
Availability: InStock
Author: Jean-Marie Floch
ISBN: 9780333760147

portada Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series) (en Inglés)

Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series) (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Jean-Marie Floch

Año

2001

Idioma

Inglés

N° páginas

225

Encuadernación

Tapa Dura

Peso

0.90

ISBN

9780333760147

ISBN13

9780333760147

Categorías

Artes: aspectos generales

Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series) (en Inglés)

Jean-Marie Floch (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series) (en Inglés)"

Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Products therefore become 'symbols for sale'. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications. Jean-Marie Floch provides an excellent introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. This book will be of great value to anyone interested in knowing how to build meaning for a target audience. Key semiotic concepts and principles are gradually introduced using real life studies to ease the presentation of the terminology and to show the managerial relevance of each research step.