Name: Shopper Marketing: A How-To Business Story (en Inglés)
SKU: 48787488
Price: 39870.00 CLP
Availability: InStock
Author: Paul Barnett
ISBN: 9781631573576

portada Shopper Marketing: A How-To Business Story (en Inglés)

Shopper Marketing: A How-To Business Story (en Inglés)

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Paul Barnett

Año

2015

Idioma

Inglés

N° páginas

185

Encuadernación

Tapa Blanda

ISBN13

9781631573576

Categorías

Economía conductista/conductual

Shopper Marketing: A How-To Business Story (en Inglés)

Paul Barnett (Autor) · Business Expert Press · Tapa Blanda

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Reseña del libro "Shopper Marketing: A How-To Business Story (en Inglés)"

The book outlines a practical approach to digital and physical shopper marketing to grow revenue and brand equity.A story runs through the book in the first part of each chapter, so that it is easier to connect the ideas and tools in the second part with a real-world scenario.The book follows the story of the Big Beverage Company, who receive a call from their biggest customer one afternoon asking for their help in getting the coffee category growing again.This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners.The book contains over 300 industry and academic references, case studies as well as numerous examples from the author's own experience.Anyone interested in winning more shoppers should find ideas that they can start using immediately.