Name: Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf (en Inglés)
Price: 35270.00 CLP
Availability: InStock
Author: Steidl, Peter ; MacInnes, Carl
ISBN: 9781523842322

portada Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf (en Inglés)

Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf (en Inglés)

Formato

Libro Físico

Autor

Peter Steidl

Carl MacInnes

Editorial

Createspace

Idioma

Inglés

N° páginas

198

Encuadernación

Tapa Blanda

Dimensiones

20.3 x 12.7 x 1.1 cm

Peso

0.20 kg.

ISBN13

9781523842322

Categorías

Ventas y marketing

Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf (en Inglés)

Peter Steidl (Autor) · Carl MacInnes (Autor) · Createspace · Tapa Blanda

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Reseña del libro "Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf (en Inglés)"

This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective shopper marketing strategies and tactics. Part 1 presents the neuromarketing foundation that modern shopper marketing is based on and outlines an easy to follow, eight step framework for developing effective shopper marketing strategies. Part 2 adds colour with a collection of case examples designed to get your creative juices flowing when you are looking for big new shopper marketing ideas. This book is for you if you want to develop a leading-edge shopper marketing capability or to review - and possibly update - your current shopper marketing practice. Carl MacInnes is a senior executive responsible for global shopper marketing practice at Fonterra, the world's largest dairy exporter. Dr Peter Steidl is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.