Name: Social Commerce: Marketing, Technology and Management (en Inglés)
SKU: 49575217
Price: 117510.00 CLP
Availability: InStock
Author: Turban, Efraim ; Strauss, Judy ; Lai, Linda
ISBN: 9783319170275

portada Social Commerce: Marketing, Technology and Management (en Inglés)

Social Commerce: Marketing, Technology and Management (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Dura

Dimensiones

28.8x21.5x2.6 cm

Peso

1.01 kg.

ISBN13

9783319170275

Categorías

Comercio electrónico: aspectos empresariales
Gestión del conocimiento
Ventas y marketing

Social Commerce: Marketing, Technology and Management (en Inglés)

Efraim Turban (Autor) · Judy Strauss (Autor) · Linda Lai (Autor) · Springer · Tapa Dura

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Reseña del libro "Social Commerce: Marketing, Technology and Management (en Inglés)"

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials.