Name: Social Media Risk and the Law: A Guide for Global Communicators (en Inglés)
Price: 241310.00 CLP
Availability: InStock
Author: Susan Grantham; Mark Pearson
ISBN: 9781032018003

portada Social Media Risk and the Law: A Guide for Global Communicators (en Inglés)

Social Media Risk and the Law: A Guide for Global Communicators (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Susan Grantham; Mark Pearson

Idioma

Inglés

N° páginas

174

Encuadernación

Tapa Dura

ISBN13

9781032018003

N° edición

Social Media Risk and the Law: A Guide for Global Communicators (en Inglés)

Susan Grantham; Mark Pearson (Autor) · Routledge · Tapa Dura

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Reseña del libro "Social Media Risk and the Law: A Guide for Global Communicators (en Inglés)"

Social media has many advantages for professional communication - but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.