Libro Stealth Communications: The Spectacular Rise of Public Relations De Sue Curry Jansen

portada Stealth Communications: The Spectacular Rise of Public Relations

Formato

Libro Físico

Editorial

PAPERBACKSHOP UK IMPORT

Autor

Sue Curry Jansen

Idioma

Inglés

N° páginas

208

Encuadernación

Tapa Blanda

ISBN13

9780745664828

Categorías

Relaciones públicas

Stealth Communications: The Spectacular Rise of Public Relations

Sue Curry Jansen (Autor) · PAPERBACKSHOP UK IMPORT · Tapa Blanda

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Reseña del libro "Stealth Communications: The Spectacular Rise of Public Relations"

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.