Name: Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management (en Inglés)
SKU: 55191126
Price: 99050.00 CLP
Availability: InStock
Author: Jay Liebowitz
ISBN: 9780367391010

portada Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management (en Inglés)

Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management (en Inglés)

Formato

Libro Físico

Editorial

Auerbach Publications

Autor

Jay Liebowitz

Idioma

Inglés

N° páginas

242

Encuadernación

Tapa Blanda

ISBN13

9780367391010

N° edición

Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management (en Inglés)

Jay Liebowitz (Autor) · Auerbach Publications · Tapa Blanda

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Reseña del libro "Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management (en Inglés)"

Strategic intelligence (SI) has mostly been used in military settings, but its worth goes well beyond that limited role. It has become invaluable for improving any organization's strategic decision making process. The author of Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management recognizes synergies among component pieces of strategic intelligence, and demonstrates how executives can best use this internal and external information toward making better decisions. Divided into two major parts, the book first discusses the convergence of knowledge management (KM), business intelligence (BI), and competitive intelligence (CI) into what the author defines as strategic intelligence. The second part of the volume describes case studies written by recognized experts in the fields of KM, BI, and CI. The case studies include strategic scenarios at Motorola, AARP, Northrop Grumman, and other market leaders. About the EditorJay Liebowitz, D.Sc., is a full professor in the Graduate Division of Business and Management and program director for the Graduate Certificate in Competitive Intelligence at Johns Hopkins University.The first knowledge management officer at NASA Goddard Space Flight Center, he also served as the Robert W. Deutsch Distinguished Professor of Information Systems at the University of Maryland-Baltimore County, professor of Management Science at George Washington University, and Chaired Professor of Artificial Intelligence (AI) at the U.S. Army War College. A founder and chairperson of The World Congress on Expert Systems, he is a Fulbright Scholar, IEEE-USA Federal Communications Commission Executive Fellow, and Computer Educator of the Year (International Association for Computer Information Systems).