Name: Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools (en Inglés)
SKU: 57752935
Price: 180460.00 CLP
Availability: InStock
Author: Martínez-Falcó, Javier ; Marco-Lajara, Bartolomé ; Sánchez-García, Eduardo
ISBN: 9783031548369

portada Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools (en Inglés)

Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Martínez-Falcó, Javier ; Marco-Lajara, Bartolomé ; Sánchez-García, Eduardo

Idioma

Inglés

N° páginas

179

Encuadernación

Tapa Dura

ISBN13

9783031548369

Categorías

Gestión y técnicas de gestión
Industrias de la hostelería, el deporte, el ocio y el turismo

Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools (en Inglés)

Martínez-Falcó, Javier ; Marco-Lajara, Bartolomé ; Sánchez-García, Eduardo (Autor) · Palgrave MacMillan · Tapa Dura

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Reseña del libro "Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools (en Inglés)"

Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourists' demands are essential elements for the effective management of wine tourism products. This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product. In doing so, contributors make the case for effective strategic management that can help wineries determine their target markets, identify their competitive advantages, develop pricing strategies and create effective marketing campaigns. The book is therefore useful for both wine professionals and academics who wish to delve deeper into the study of the strategic management of wine tourism.