Name: Strategic Market Management: Managing Market for Profit and Growth (en Inglés)
SKU: 58174548
Price: 26630.00 CLP
Availability: InStock
Author: Biswas, Atindra Kumar
ISBN: 9781948424424

portada Strategic Market Management: Managing Market for Profit and Growth (en Inglés)

Strategic Market Management: Managing Market for Profit and Growth (en Inglés)

Formato

Libro Físico

Autor

Atindra Kumar Biswas

Editorial

Notion Press, Inc

Idioma

Inglés

N° páginas

352

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x2 cm

Peso

0.52 kg.

ISBN13

9781948424424

Categorías

Educación

Strategic Market Management: Managing Market for Profit and Growth (en Inglés)

Atindra Kumar Biswas (Autor) · Notion Press, Inc · Tapa Blanda

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Reseña del libro "Strategic Market Management: Managing Market for Profit and Growth (en Inglés)"

How to Manage Market For Sustainable Profit and Growth This concise book is an attempt to answer this question by urging the business professionals to see and carry out the entire business from the perspective of customers. The book provides step by step directions to business professionals how to find out the unmet or under-met jobs of customers; how to choose the market of interest and specific groups of customers for doing business with; how to create and deliver winning customer value proposition for these customers through innovation and suitable business models; how to navigate the business through product development, branding, sales, and distribution, under different kinds of market complexities including commoditization and globalization of markets, and provide seamless experience to the customers.. The book ends with recommending ways to manage customer loyalty and profitability, and steering the firm to the path of sustained profitable growth.