Name: Strategic Sales Management: Insights and Guidance from Top Interim Managers (en Inglés)
Price: 99970.00 CLP
Availability: InStock
Author: Buchenau, Peter
ISBN: 9783031406041

portada Strategic Sales Management: Insights and Guidance from Top Interim Managers (en Inglés)

Strategic Sales Management: Insights and Guidance from Top Interim Managers (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Buchenau, Peter

Idioma

Inglés

N° páginas

155

Encuadernación

Tapa Dura

Dimensiones

23.6 x 15.8 x 1.6 cm

Peso

0.52 kg.

ISBN13

9783031406041

N° edición

Categorías

Estrategia empresarial
Gestión y técnicas de gestión
Ventas y marketing

Strategic Sales Management: Insights and Guidance from Top Interim Managers (en Inglés)

Buchenau, Peter (Autor) · Springer · Tapa Dura

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Reseña del libro "Strategic Sales Management: Insights and Guidance from Top Interim Managers (en Inglés)"

Sales is a CEO's job, or at least it should be. But many entrepreneurs and managers come from other disciplines such as legal, production or product marketing - or they may have inherited the business. In most companies, a sales director is responsible for the operational management of the sales department. However, sales also need to be considered strategically, in terms of the business, the products or even the target market, for which many entrepreneurs or sales managers unfortunately lack the time or even the knowledge.In this book, experienced interim managers reveal the most important and necessary strategic methods and approaches to maintain and lead competitiveness for years to come. Readers will benefit from the first-hand insights of prominent and internationally experienced interim managers such as Ulvi Aydin, Uwe Brüggemann, Michael Eckardt, Ulrich Girrbach, Elmar Gorich, Ralf Komor, Peter Kuhle, Siegfried Lettmann, Thomas Mertens, Stephan Rohe, Rainer Simmoleit and Stefan Zeiss. Practitioners and MBA students in particular will benefit from these insights into what makes strategic sales management successful.