Name: Strategic Writing for ux: Drive Engagement, Conversion, and Retention With Every Word (en Inglés)
Price: 52890.00 CLP
Availability: InStock
Author: Torrey Podmajersky
ISBN: 9781098174330

portada Strategic Writing for ux: Drive Engagement, Conversion, and Retention With Every Word (en Inglés)

Strategic Writing for ux: Drive Engagement, Conversion, and Retention With Every Word (en Inglés)

Formato

Libro Físico

Editorial

O'reilly & Assoc Inc

Autor

Torrey Podmajersky

Idioma

Inglés

N° páginas

214

Encuadernación

Tapa Blanda

ISBN13

9781098174330

N° edición

0002

Strategic Writing for ux: Drive Engagement, Conversion, and Retention With Every Word (en Inglés)

Torrey Podmajersky (Autor) · O'reilly & Assoc Inc · Tapa Blanda

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Reseña del libro "Strategic Writing for ux: Drive Engagement, Conversion, and Retention With Every Word (en Inglés)"

When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. This second edition by Torrey Podmajersky is an essential resource, thoroughly updated to incorporate the latest in collaborative tools and considerations for AI-generated UX content. It reflects significant advancements in the field of content design, updating every chapter with the latest UX methods and styles. Understand the integration of UX content with the software development lifecycle Learn content-first design to anchor UX text in meaningful dialogue Apply UX text patterns effectively across varied brand voices Enhance product usability and conversion with strategic UI text applications Clearly articulate the business value of dedicated UX content efforts