Name: Strategies in Global Competition (Rle International Business) (Routledge Library Editions: International Business) (en Inglés)
Price: 53040.00 CLP
Availability: InStock
Author: Prince Bertil Symposium (Creator) Neil Hood (Editor) Jan-Erik Vahlne (Editor) Handelshögskolan I Stockholm (Host Institution)
ISBN: 9780415752039

portada Strategies in Global Competition (Rle International Business) (Routledge Library Editions: International Business) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Prince Bertil Symposium (Creator) Neil Hood (Editor) Jan-Erik Vahlne (Editor) Handelshögskolan I Stockholm (Host Institution)

Idioma

Inglés

N° páginas

416

Encuadernación

Tapa Blanda

ISBN13

9780415752039

N° edición

Strategies in Global Competition (Rle International Business) (Routledge Library Editions: International Business) (en Inglés)

Prince Bertil Symposium (Creator) Neil Hood (Editor) Jan-Erik Vahlne (Editor) Handelshögskolan I Stockholm (Host Institution) (Autor) · Routledge · Tapa Blanda

Libro Físico

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$ 106.080

Ahorras: $ 53.040

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Reseña del libro "Strategies in Global Competition (Rle International Business) (Routledge Library Editions: International Business) (en Inglés)"

The main thrust of Part 1 is to give some understanding of the concept of 'global competition'. In doing so, the chapters rely heavily on industrial studies. Part 2 deals with two different aspects of this change viewed from two different perspectives. The one is economic and more macro: the other political and social and more micro, being concerned with the way in which companies have to utilize their various organisational units and integrate information on a fragmented environment into a strategic whole. Part 3 deals specifically with technology, as the particular segment of the environment which often has the largest impact on future strategies. In Part 4 the perspective of global competition is applied at industry, country and company levels and it is shown that this perspective adds new dimensions to old problems. The final parts address the problem of management in global competition.