Compartir
Strengthening SME Performance Through Social Media Adoption and Usage (en Inglés)
Qalati, Sikandar Ali ; Ostic, Dragana ; Bansal, Rohit (Autor)
·
IGI Global
· Tapa Dura
Strengthening SME Performance Through Social Media Adoption and Usage (en Inglés) - Qalati, Sikandar Ali ; Ostic, Dragana ; Bansal, Rohit
$ 348.830
$ 581.390
Ahorras: $ 232.560
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Miércoles 29 de Mayo y el
Lunes 10 de Junio.
Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Strengthening SME Performance Through Social Media Adoption and Usage (en Inglés)"
Small and medium-sized enterprises (SMEs) are recognized as the backbone of today's world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel's revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.
