Name: Survive to Thrive (en Inglés)
Price: 21830.00 CLP
Availability: InStock
Author: Geier Jr, Philip H.
ISBN: 9781439241295

Formato

Libro Físico

Autor

Philip H. Geier Jr

Editorial

Booksurge Publishing

Idioma

Inglés

N° páginas

270

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.4 cm

Peso

0.36 kg.

ISBN13

9781439241295

Categorías

Estrategias para la toma de deciciones empresariales

Survive to Thrive (en Inglés)

Philip H. Geier Jr (Autor) · Booksurge Publishing · Tapa Blanda

Libro Nuevo

$ 21.830

$ 39.690

Ahorras: $ 17.860

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 19 de Julio y el Miércoles 31 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Survive to Thrive (en Inglés)"

SURVIVE TO THRIVE: Sustaining Yourself, Your Brand and Your Business from Recession to Recovery reveals an insider's take on the glamorous real world of 1960s and 70s advertising and features a veritable "who's who" of mid-20th century luminaries. Part business bible, part advertising history and part personal memoir, Philip H. Geier, Jr. tells all as he recounts his career, pointing out mistakes as well as triumphs and sharing the takeaway lessons that led to his success and that of many others on both the agency and client side. As the man who created the blueprint of the global to regional network, Geier was named Chairman and CEO of Interpublic, the parent company of his original firm, McCann-Erickson, by the time he was 45. Geier's saga of the ad industry's evolution to meet the challenges of modern globalization provides deep insight into dealing with change, revealing how his relentless focus on the client's concerns changed the model of the effective account person.