Name: SUSTAINABILITY MARKETING: DE (en Inglés)
SKU: 67091690
Price: 120150.00 CLP
Availability: InStock
ISBN: 9786209411854

portada SUSTAINABILITY MARKETING: DE (en Inglés)

SUSTAINABILITY MARKETING: DE (en Inglés)

Formato

Libro Físico

Editorial

OmniScriptum

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

22x15 cm

ISBN13

9786209411854

SUSTAINABILITY MARKETING: DE (en Inglés)

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Reseña del libro "SUSTAINABILITY MARKETING: DE (en Inglés)"

Today's consumers are becoming more and more conscious about the environment and are also becoming socially responsible. Therefore, more companies are responsible to consumers' aspirations for environmentally less damaging or neutral products. Some of the advantages of green marketing are: It ensures sustained long-term growth along with profitability; It saves money in the long run; It helps in accessing the new markets and enjoying competitive advantage. With the threat of global warming looming large, it is extremely important that green marketing becomes the norm rather than an exception or just a fad. Recycling of paper, metals, plastics, etc., in a safe and environmentally harmless manner should become much more systematized and universal. Green marketing in some countries is still in its infancy and a lot of research is to be done on green marketing to explore its full potential. Marketers need to understand the implications of green marketing. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns.