Name: Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications (en Inglés)
SKU: 52380813
Price: 108630.00 CLP
Availability: InStock
Author: Rajagopal
ISBN: 9781349707331

portada Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications (en Inglés)

Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Rajagopal

Año

2016

Idioma

Inglés

N° páginas

352

Encuadernación

Tapa Blanda

ISBN13

9781349707331

N° edición

Categorías

Ventas y marketing

Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications (en Inglés)

Rajagopal (Autor) · Palgrave Macmillan · Tapa Blanda

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Reseña del libro "Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications (en Inglés)"

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.