Name: Take It from Me...: Occasional Thoughts on Marketing and Media (en Inglés)
SKU: 61493594
Price: 25380.00 CLP
Availability: InStock
Author: Rao, Chintamani
ISBN: 9781543705836

portada Take It from Me...: Occasional Thoughts on Marketing and Media (en Inglés)

Take It from Me...: Occasional Thoughts on Marketing and Media (en Inglés)

Formato

Libro Físico

Autor

Chintamani Rao

Editorial

Partridge Publishing India

Idioma

Inglés

N° páginas

270

Encuadernación

Tapa Blanda

Dimensiones

20.3x12.7x1.5 cm

Peso

0.29 kg.

ISBN13

9781543705836

Categorías

Estudios sobre medios
Ventas y marketing

Take It from Me...: Occasional Thoughts on Marketing and Media (en Inglés)

Chintamani Rao (Autor) · Partridge Publishing India · Tapa Blanda

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Reseña del libro "Take It from Me...: Occasional Thoughts on Marketing and Media (en Inglés)"

In 40 years in advertising and the media Chintamani Rao has been there, done that. This book is a collection of his contemporary comments and observations, made from the perspective of his own experience and from deep knowledge of the craft and the business. From brand strategy to TV ratings; from media regulation to people management; from the local to the global, it covers a broad sweep of subjects and issues. Many of the events that triggered these pieces occurred several years ago, but the principles to be drawn, and the lessons to be learnt, remain fresh and relevant for anyone with an interest in marketing, advertising and the media today.