Name: Technical Marketing Communication: A Guide to Writing, Design, and Delivery (en Inglés)
Price: 38710.00 CLP
Availability: InStock
Author: Towner, Emil B. ; Everett, Heidi L.
ISBN: 9781637424346

portada Technical Marketing Communication: A Guide to Writing, Design, and Delivery (en Inglés)

Technical Marketing Communication: A Guide to Writing, Design, and Delivery (en Inglés)

Formato

Libro Físico

Autor

Emil B. Towner

Heidi L. Everett

Editorial

Business Expert Press

Idioma

Inglés

N° páginas

156

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.8 cm

Peso

0.22 kg.

ISBN13

9781637424346

N° edición

0002

Categorías

Technical Marketing Communication: A Guide to Writing, Design, and Delivery (en Inglés)

Emil B. Towner (Autor) · Heidi L. Everett (Autor) · Business Expert Press · Tapa Blanda

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Reseña del libro "Technical Marketing Communication: A Guide to Writing, Design, and Delivery (en Inglés)"

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion - including planning, writing, designing, and delivery.