Name: Textuality and Contextuality: Cross-Cultural Advertising From the Perspective of High- vs. Low-Context Cultures in Europe (Sprachkönnen und. Competence and Language Awareness in Europe) (en Inglés)
SKU: 62644314
Price: 101280.00 CLP
Availability: InStock
Author: Aneta Smolinska
ISBN: 9783631668771

portada Textuality and Contextuality: Cross-Cultural Advertising From the Perspective of High- vs. Low-Context Cultures in Europe (Sprachkönnen und. Competence and Language Awareness in Europe) (en Inglés)

Textuality and Contextuality: Cross-Cultural Advertising From the Perspective of High- vs. Low-Context Cultures in Europe (Sprachkönnen und. Competence and Language Awareness in Europe) (en Inglés)

Formato

Libro Físico

Editorial

Peter Lang

Autor

Aneta Smolinska

Idioma

Inglés

N° páginas

278

Encuadernación

Tapa Dura

ISBN13

9783631668771

Textuality and Contextuality: Cross-Cultural Advertising From the Perspective of High- vs. Low-Context Cultures in Europe (Sprachkönnen und. Competence and Language Awareness in Europe) (en Inglés)

Aneta Smolinska (Autor) · Peter Lang · Tapa Dura

Libro Nuevo Importado

Envío: 13 a 17 días háb.

$ 184.150$ 101.280

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 101.280

Llega entre el 27 Nov y el 03 Dic a Santiago, Región Metropolitana. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Textuality and Contextuality: Cross-Cultural Advertising From the Perspective of High- vs. Low-Context Cultures in Europe (Sprachkönnen und. Competence and Language Awareness in Europe) (en Inglés)"

Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.