Name: The Advertising Concept Book. Think Now, Design Later (en Inglés)
SKU: 48366303
Price: 37490.00 CLP
Availability: InStock
Author: Pete Barry
ISBN: 9780500518984

portada The Advertising Concept Book. Think Now, Design Later (en Inglés)

The Advertising Concept Book. Think Now, Design Later (en Inglés)

Formato

Libro Físico

Editorial

Thames and Hudson Ltd

Autor

Pete Barry

Año

2016

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Dura

Dimensiones

23x20 cm

ISBN13

9780500518984

The Advertising Concept Book. Think Now, Design Later (en Inglés)

Pete Barry (Autor) · Thames and Hudson Ltd · Tapa Dura

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Reseña del libro "The Advertising Concept Book. Think Now, Design Later (en Inglés)"

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.

Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever.