Name: The Base of the Pyramid Promise: Building Businesses with Impact and Scale (en Inglés)
Price: 48350.00 CLP
Availability: InStock
Author: London, Ted
ISBN: 9780804791489

portada The Base of the Pyramid Promise: Building Businesses with Impact and Scale (en Inglés)

Formato

Libro Físico

Autor

Ted London

Editorial

Stanford Business Books

Idioma

Inglés

Encuadernación

Tapa Dura

Dimensiones

23.1 x 15.7 x 2.3 cm

Peso

0.45 kg.

ISBN13

9780804791489

Categorías

Economías emergentes
Estrategia empresarial
Organizaciones sin ánimo de lucro

The Base of the Pyramid Promise: Building Businesses with Impact and Scale (en Inglés)

Ted London (Autor) · Stanford Business Books · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Base of the Pyramid Promise: Building Businesses with Impact and Scale (en Inglés)"

As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve--and, increasingly, are demanding--better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential. Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date--both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.