Name: The Behavioral Economics of Digital Customer-Firm Interactions (en Inglés)
Price: 36650.00 CLP
Availability: InStock
Author: Back, Camila ; Spann, Martin
ISBN: 9783756232482

portada The Behavioral Economics of Digital Customer-Firm Interactions (en Inglés)

Formato

Libro Físico

Autor

Camila Back

Ilustrado por

Martin Spann

Editorial

Books on Demand

Idioma

Inglés

N° páginas

220

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 1.2 cm

Peso

0.27 kg.

ISBN13

9783756232482

Categorías

Econometría

The Behavioral Economics of Digital Customer-Firm Interactions (en Inglés)

Camila Back (Autor) · Martin Spann (Ilustrado por) · Books on Demand · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Behavioral Economics of Digital Customer-Firm Interactions (en Inglés)"

The use of digital technologies have given rise to new forms of customer-firm interactions (e.g., the use of digital assistants in customer service). The shift towards digitization of customer-firm interactions enables a wide and easily scalable new set of offerings to consumers. From a consumer perspective, the increased use of digital technologies constantly shape individual decisions and attitudes towards firms. This dissertation examines the extent to which customers benefit from these technological advances by taking on a behavioral economics perspective. The main focus of the dissertation lies on two aspects which are highly relevant for firms: (i) customer satisfaction, and (ii) the quality of customers' economic decisions. The dissertation employs a wide set of methods (theoretical modelling, analysis of experimental data, analysis of observational data) and consists of three articles. Article 1 is conceptual in nature and lays the theoretical foundation by providing theoretical insights on customer-related decision processes from a behavioral economics perspective. Article 2 looks at how the availability and presentation of information influences customer satisfaction. The focus of Article 3 lies on technology's impact on economic decision making with a particular interest on automated investment advice from a robo-advisor, and the role of social design elements.