Name: The Behaviorally Informed Organization (en Inglés)
Price: 47230.00 CLP
Availability: InStock
Author: Soman, Dilip ; Yeung, Catherine
ISBN: 9781487507893

portada The Behaviorally Informed Organization (en Inglés)

Formato

Libro Físico

Editorial

Rotman-Utp Publishing

Autor

Soman, Dilip ; Yeung, Catherine

Año

2021

Idioma

Inglés

N° páginas

328

Encuadernación

Tapa Dura

Dimensiones

23.1 x 15.5 x 2.8 cm

Peso

0.62 kg.

ISBN13

9781487507893

Categorías

Psicología
La administración pública
Liderazgo y motivación empresarial

The Behaviorally Informed Organization (en Inglés)

Soman, Dilip ; Yeung, Catherine (Autor) · Rotman-Utp Publishing · Tapa Dura

Libro Nuevo

$ 47.230

$ 78.710

Ahorras: $ 31.480

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 06 de Junio y el Viernes 14 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "The Behaviorally Informed Organization (en Inglés)"

Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies. Featuring a foreword by Cass R. Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.