Name: The Experimentation Field Book: A Step-By-Step Project Guide (en Inglés)
Price: 35040.00 CLP
Availability: InStock
Author: Jeanne Liedtka Elizabeth Chen Natalie Foley David Kester
ISBN: 9780231214179

portada The Experimentation Field Book: A Step-By-Step Project Guide (en Inglés)

Formato

Libro Físico

Editorial

Columbia Business School Publishing

Autor

Jeanne Liedtka Elizabeth Chen Natalie Foley David Kester

Idioma

Inglés

N° páginas

104

Encuadernación

Tapa Blanda

ISBN13

9780231214179

The Experimentation Field Book: A Step-By-Step Project Guide (en Inglés)

Jeanne Liedtka Elizabeth Chen Natalie Foley David Kester (Autor) · Columbia Business School Publishing · Tapa Blanda

Libro Físico

$ 35.040

$ 58.400

Ahorras: $ 23.360

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Experimentation Field Book: A Step-By-Step Project Guide (en Inglés)"

Experimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organizations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes. This book is a hands-on manual for crafting and conducting useful experiments in real-life settings. It guides readers from any background or discipline through the fundamentals of identifying testable ideas, selecting an evidence base, prototyping, and testing, building users' skill sets and channeling their creativity through an interactive, exercise-oriented format. The book details a step-by-step framework, with user-friendly instructions and a case study illustrating the process at work at each step, as well as templates for readers to customize in their own projects. It draws on design thinking as well as other practical business approaches. From the classroom to the practice world, The Experimentation Field Book is a vital tool kit for all problem solvers and innovators seeking to address today's pressing challenges.