portada the fund manager ` s marketing manifesto (en Inglés)

the fund manager ` s marketing manifesto (en Inglés)

Formato

Libro Físico

Autor

Dennis Ford

Editorial

Brighton House Associates

Tema

marketing - general

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.2 cm

Peso

0.31 kg.

ISBN

0982927207

ISBN13

9780982927205

Categorías

Ventas y marketing

the fund manager ` s marketing manifesto (en Inglés)

Dennis Ford (Autor) · Brighton House Associates · Tapa Blanda

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Reseña del libro "the fund manager ` s marketing manifesto (en Inglés)"

The primary challenge for fund managers in the alternative investment industry today is how to adroitly raise capital. First, managers need to find investors who are seeking their type of strategy and performance metrics. Then they must navigate a due diligence cycle that can take 9 to 12 months to complete. To be successful, fund managers must realign their marketing efforts and adjust to investors' new evaluation processes.The Fund Manager's Marketing Manifesto shows managers how to plan and execute effective fundraising campaigns in today's alternative investment marketplace. Passive marketing no longer brings in the allocations-outbound marketing is a must, but it takes more time and effort.This book discusses every step of the marketing process, from developing effective marketing materials and researching potential investors, to mounting effective e-mail and phone canvassing campaigns. Central to the discussion is how to build a solid list of investor prospects, and make the most of it. You'll also learn how to avoid two of the major pitfalls that impede success-bad data and inadequate follow-up.Fundraising is not a one-time event. It must be an ongoing part of your firm's business strategy. The Fund Manager's Marketing Manifesto reveals the marketing expertise required to raise capital and build your investor stable.