Name: The Global Football Industry: Marketing Perspectives (en Inglés)
SKU: 52186186
Price: 83710.00 CLP
Availability: InStock
ISBN: 9780367894122

portada The Global Football Industry: Marketing Perspectives (en Inglés)

The Global Football Industry: Marketing Perspectives (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Año

2019

Idioma

Inglés

N° páginas

352

Encuadernación

Tapa Blanda

ISBN13

9780367894122

N° edición

Categorías

Ventas y marketing

The Global Football Industry: Marketing Perspectives (en Inglés)

Libro Nuevo Importado

Envío: 20 a 24 días háb.

$ 152.200$ 83.710

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 83.710

Llega entre el 14 Oct y el 20 Oct a Santiago, Región Metropolitana. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "The Global Football Industry: Marketing Perspectives (en Inglés)"

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women’s game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.