Name: The Guide to Earned Media: How to use pr Strategies to Enhance Your Brand (en Inglés)
Price: 27430.00 CLP
Availability: InStock
Author: Annie Pace Scranton
ISBN: 9781398611054

Formato

Libro Físico

Editorial

Kogan Page

Autor

Annie Pace Scranton

Idioma

Inglés

N° páginas

184

Encuadernación

Tapa Blanda

ISBN13

9781398611054

N° edición

The Guide to Earned Media: How to use pr Strategies to Enhance Your Brand (en Inglés)

Annie Pace Scranton (Autor) · Kogan Page · Tapa Blanda

Libro Nuevo Origen: Chile

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Reseña del libro "The Guide to Earned Media: How to use pr Strategies to Enhance Your Brand (en Inglés)"

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, but an effective marketing strategy needs to include media outreach. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that companies can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, up-to-date elevator pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.