Name: The Heart of Marketing (en Inglés)
SKU: 2710378
Price: 19870.00 CLP
Availability: InStock
Author: Judith Sherven; Jim Sniechowski
ISBN: 9781600375590

portada The Heart of Marketing (en Inglés)

Formato

Libro Físico

Editorial

Morgan James Publishing

Autor

Judith Sherven; Jim Sniechowski

Año

2009

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

Peso

0.70

ISBN

1600375596

ISBN13

9781600375590

Categorías

Márquetin directo/telemárquetin

The Heart of Marketing (en Inglés)

Judith Sherven; Jim Sniechowski (Autor) · Morgan James Publishing · Tapa Blanda

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Reseña del libro "The Heart of Marketing (en Inglés)"

This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience. Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.