Name: The Marketing Director'S Handbook Volume 2 (The Marketing Director'S Handbook Volume 2 Managing Digital Marketing) (en Inglés)
Price: 24930.00 CLP
Availability: InStock
Author: Tim Arnold; Guy Tomlinson
ISBN: 9780955886027

portada The Marketing Director'S Handbook Volume 2 (The Marketing Director'S Handbook Volume 2 Managing Digital Marketing) (en Inglés)

Formato

Libro Físico

Editorial

The Marketing Directors Ltd

Autor

Tim Arnold; Guy Tomlinson

Año

2020

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9780955886027

The Marketing Director'S Handbook Volume 2 (The Marketing Director'S Handbook Volume 2 Managing Digital Marketing) (en Inglés)

Tim Arnold; Guy Tomlinson (Autor) · The Marketing Directors Ltd · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Marketing Director'S Handbook Volume 2 (The Marketing Director'S Handbook Volume 2 Managing Digital Marketing) (en Inglés)"

The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing performance. With the advent of C-19 the world has shifted irrevocably to digital. So by understanding digital, and as part of the marketing whole, you will be more effective. The book is packed with practical insights to optimise search, advertising and social media performance. It summarises the digital landscape, key media, and thus helps you better plan where to invest. It also highlights lots of tools to analyse and boost performance, and manage and automate digital marketing activities such as email marketing. The book fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges. In addition, it helps you understand the 'big picture', and work with colleagues to lead and maximise the benefits to your organisation. You'll find it invaluable to help your business survive through, and thrive beyond, the C-19 lockdown.