Name: The Ministry of Common Sense: How to Eliminate Bureaucratic red Tape, bad Excuses, and Corporate Bullshit (en Inglés)
Price: 14950.00 CLP
Availability: InStock
Author: Martin Lindstrom
ISBN: 9781529332476

portada The Ministry of Common Sense: How to Eliminate Bureaucratic red Tape, bad Excuses, and Corporate Bullshit (en Inglés)

The Ministry of Common Sense: How to Eliminate Bureaucratic red Tape, bad Excuses, and Corporate Bullshit (en Inglés)

Formato

Libro Físico

Autor

Martin Lindstrom

Editorial

John Murray Learning

Año

2021

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

ISBN13

9781529332476

The Ministry of Common Sense: How to Eliminate Bureaucratic red Tape, bad Excuses, and Corporate Bullshit (en Inglés)

Martin Lindstrom (Autor) · John Murray Learning · Tapa Blanda

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Reseña del libro "The Ministry of Common Sense: How to Eliminate Bureaucratic red Tape, bad Excuses, and Corporate Bullshit (en Inglés)"

Where's the common sense? During the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids. You need a chainsaw to pry open your new pair of headphones from their package. Your eighth Zoom meeting of the day keeps freezing, and if you hear "No, wait; no, you go first" again, you will implode. But first you have to sit through an endless PowerPoint presentation that everyone claims they've read - no one has - that could have been summarized in one page.What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues and beset by reams of invisible red tape (and frozen screens) that they've lost sight of their purpose and culture. Inevitably, we pay the price.New York Times best-selling author Martin Lindstrom combines numerous real-life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic - and sanity - to the companies and people who need it most. A must-read for today's executives, managers, and office workers, The Ministry of Common Sense is funny, entertaining, and immensely practical.'Essential reading for all of us who feel bogged down in workplace bureaucracy and wish to improve our quality of life at work.' - Arianna Huffington, Founder & CEO, Thrive Global'Anyone who has ever worked in a big corporate structure will be nodding along and underlining every page in this book...Martin Lindstrom...offers a plan for eradicating internal nonsense - the sorts of risk-averse protocols and admin tasks that show a company has lost all sight of common sense. There are lots of good examples and farcical anecdotes here.' - Financial Times Business Book of the Month

Martin Lindstrom

(Autor)

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Es mundialmente conocido por sus aportes al mercadeo y el branding. Su enfoque ha consistido en entender desde la vida cotidiana cómo los consumidores deciden, motivados por las marcas, el marketing y la publicidad. A través de sus libros Brandwashed y Compradicción, ha promovido un acercamiento honesto y transparente de las empresas a sus clientes como fórmula para lograr más adeptos.

Lindstrom ha figurado en medios como The Wall Street Journal, Newsweek, The Economist, The New York Times, BusinessWeek, Forbes y Harvard Business Review, entre muchos otros, y en 2009 fue considerado por la revista Time como una de las cien personas más influyentes del mundo. Sus libros han sido traducidos a cuarenta idiomas y se han publicado en más de sesenta países.

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