Name: the new rules of green marketing,strategies, tools, and inspiration for sustainable branding
SKU: 4349803
Price: 28370.00 CLP
Availability: InStock
Author: jacquelyn a. ottman
ISBN: 9781605098661

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portada the new rules of green marketing,strategies, tools, and inspiration for sustainable branding

the new rules of green marketing,strategies, tools, and inspiration for sustainable branding

Formato

Libro Físico

Editorial

ingram pub services

Autor

jacquelyn a. ottman

Año

2011

N° páginas

252

Peso

0.85

ISBN13

9781605098661

the new rules of green marketing,strategies, tools, and inspiration for sustainable branding

Jacquelyn A. Ottman (Autor) · ingram pub services · Libro Físico

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Reseña del libro "the new rules of green marketing,strategies, tools, and inspiration for sustainable branding"

"New Rules of Green Marketing" helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt these practices in their own organizations.