Name: The Ombudsman's strategy in the relationship between the company and its publics (en Inglés)
Price: 87430.00 CLP
Availability: InStock
Author: Larocca, Maria Teresa Grimaldi ; Serralvo, Francisco
ISBN: 9786206533498

portada The Ombudsman's strategy in the relationship between the company and its publics (en Inglés)

The Ombudsman's strategy in the relationship between the company and its publics (en Inglés)

Formato

Libro Físico

Autor

Maria Teresa Grimaldi Larocca

Francisco Serralvo

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

136

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.8 cm

Peso

0.21 kg.

ISBN13

9786206533498

Categorías

Gestión de la producción y control de calidad

The Ombudsman's strategy in the relationship between the company and its publics (en Inglés)

Maria Teresa Grimaldi Larocca (Autor) · Francisco Serralvo (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "The Ombudsman's strategy in the relationship between the company and its publics (en Inglés)"

This exploratory research project aims to verify the importance of the strategic insertion of the professional Ombudsman in the relationship process between the company and its publics, through a comparative case study of more than one case. Its relevance lies in understanding the relationship process between companies and their publics, analysing its evolution and current configuration. It is a topic that has been little covered and there is a shortage of scientific papers analysing this function as a relationship strategy for companies and their publics, in order to improve customer satisfaction. The analysis of the results shows that when the Ombudsman position is used properly as an interface between the company and its customers, the company can obtain benefits, two of which stand out: customer loyalty and the improvement of organisational processes through the influence of the Ombudsman's work. However, this can only happen if the organisation has the maturity to assimilate an Ombudsman's Office and if it is committed to its internal and external customers.