The Psychology of Investment and Marketing (en Inglés) - Yash Vardhan Poddar

This book uncovers the powerful mental patterns that influence how people invest, spend, and make business decisions. It bridges behavioral finance with consumer psychology, revealing how emotions, perception, trust, and storytelling drive both markets and marketing strategies. The book explains why investors follow trends, why customers choose brands, and how psychological triggers shape value, risk, and demand. With a strong focus on real-world thinking rather than theory, it helps readers understand decision-making from both sides-money and messaging. Designed for investors, entrepreneurs, and marketers, this book builds a mindset to influence markets intelligently and sustainably.