Name: The Storyteller's Advantage: How Powerful Narratives Make Businesses Thrive (en Inglés)
SKU: 65777790
Price: 30830.00 CLP
Availability: InStock
Author: Christina Farr
ISBN: 9781541704275

portada The Storyteller's Advantage: How Powerful Narratives Make Businesses Thrive (en Inglés)

The Storyteller's Advantage: How Powerful Narratives Make Businesses Thrive (en Inglés)

Formato

Libro Físico

Editorial

Public Affairs

Autor

Christina Farr

Idioma

Inglés

N° páginas

336

Encuadernación

Tapa Dura

ISBN13

9781541704275

The Storyteller's Advantage: How Powerful Narratives Make Businesses Thrive (en Inglés)

Christina Farr (Autor) · Public Affairs · Tapa Dura

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Reseña del libro "The Storyteller's Advantage: How Powerful Narratives Make Businesses Thrive (en Inglés)"

A practical guide to unlocking the secrets of great storytelling that will give any business leader an edge against the competition For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today's ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage--it's a requirement. In The Storyteller's Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today's workplaces, and shares practical advice on how to deliver the most compelling message. Practical and approachable, The Storyteller's Advantage will help any business leader to tap into their ultimate superpower--telling a great story.