Name: The Visual Identity of the Book: From the Renaissance to the Digital age (Chandos Information Professional Series) (en Inglés)
SKU: 64396221
Price: 108770.00 CLP
Availability: InStock
Author: Christina Banou
ISBN: 9780443191671

portada The Visual Identity of the Book: From the Renaissance to the Digital age (Chandos Information Professional Series) (en Inglés)

The Visual Identity of the Book: From the Renaissance to the Digital age (Chandos Information Professional Series) (en Inglés)

Formato

Libro Físico

Editorial

Chandos Publishing

Autor

Christina Banou

Idioma

Inglés

N° páginas

238

Encuadernación

Tapa Blanda

ISBN13

9780443191671

The Visual Identity of the Book: From the Renaissance to the Digital age (Chandos Information Professional Series) (en Inglés)

Christina Banou (Autor) · Chandos Publishing · Tapa Blanda

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Reseña del libro "The Visual Identity of the Book: From the Renaissance to the Digital age (Chandos Information Professional Series) (en Inglés)"

The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the 'materiality' of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book. Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.