Name: Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen (en Inglés)
Price: 57450.00 CLP
Availability: InStock
Author: Keith Kelsen
ISBN: 9780240813028

portada Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen (en Inglés)

Formato

Libro Físico

Editorial

Focal Press

Autor

Keith Kelsen

Año

2010

Idioma

Inglés

N° páginas

243

Encuadernación

Tapa Blanda

Peso

1.10

ISBN

9780240813028

ISBN13

9780240813028

N° edición

Categorías

Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen (en Inglés)

Keith Kelsen (Autor) · Focal Press · Tapa Blanda

Libro Físico

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen (en Inglés)"

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"Develop a strategy and methodology for creating cross platform content including mobile.Employ a return on message control that measures 7 key index factors to optimize digital signage results.Leverage existing traditional assets, TV PC, print and mobile to create powerful content for digital signage.Use real-world creative content deployments featured on the companion Web site to inform your own work.