Name: Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen (en Inglés)
SKU: 56038406
Price: 266240.00 CLP
Availability: InStock
Author: Keith Kelsen
ISBN: 9781138134041

portada Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen (en Inglés)

Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Keith Kelsen

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Dura

ISBN13

9781138134041

N° edición

Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen (en Inglés)

Keith Kelsen (Autor) · Routledge · Tapa Dura

Libro Nuevo Importado

Envío: 20 a 24 días háb.

$ 484.070$ 266.240

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 266.240

Llega entre el 19 Oct y el 23 Oct a Santiago, Región Metropolitana. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen (en Inglés)"

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"