Name: Upstream Marketing: Transform Your Business Using the Principles of Insight, Identity, and Innovation (en Inglés)
Price: 29240.00 CLP
Availability: InStock
Author: Tim Koelzer; Kristin Kurth
ISBN: 9781626347519

portada Upstream Marketing: Transform Your Business Using the Principles of Insight, Identity, and Innovation (en Inglés)

Upstream Marketing: Transform Your Business Using the Principles of Insight, Identity, and Innovation (en Inglés)

Formato

Libro Físico

Editorial

Greenleaf Book Group Llc

Autor

Tim Koelzer; Kristin Kurth

Año

2021

Idioma

Inglés

N° páginas

204

Encuadernación

Tapa Dura

ISBN13

9781626347519

Categorías

Finanzas

Upstream Marketing: Transform Your Business Using the Principles of Insight, Identity, and Innovation (en Inglés)

Tim Koelzer; Kristin Kurth (Autor) · Greenleaf Book Group Llc · Tapa Dura

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Reseña del libro "Upstream Marketing: Transform Your Business Using the Principles of Insight, Identity, and Innovation (en Inglés)"

Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand on the concept of upstream marketing-the process of identifying and fulfilling customer needs-by drawing on three core principles of insight, identity, and innovation. This book will appeal to business owners looking to find the principles, tools, and techniques that will help them improve their organization proactively, instead of reactively. The book includes a deep dive review of seven profile companies, breaking down the values and principles that make them great. The authors also draw examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can make a huge difference in the health of a business.