Name: Urge: Why You Really Want What You Want (And How To Make Everyone Want What You've Got) (en Inglés)
SKU: 48407699
Price: 49370.00 CLP
Availability: InStock
Author: Mourey, James a.
ISBN: 9780615874623

portada Urge: Why You Really Want What You Want (And How To Make Everyone Want What You've Got) (en Inglés)

Urge: Why You Really Want What You Want (And How To Make Everyone Want What You've Got) (en Inglés)

Formato

Libro Físico

Autor

James a. Mourey

Editorial

James A.Mourey

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.7 cm

Peso

0.44 kg.

ISBN13

9780615874623

Categorías

Ventas y marketing

Urge: Why You Really Want What You Want (And How To Make Everyone Want What You've Got) (en Inglés)

James a. Mourey (Autor) · James A.Mourey · Tapa Blanda

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Reseña del libro "Urge: Why You Really Want What You Want (And How To Make Everyone Want What You've Got) (en Inglés)"

People do weird things...For example, why do people flock to a sale if they can "buy two shirts and get a third shirt half off" but not when they can "spend $25 on three shirts instead of $30?" Why do people trust a drug named Levitra, but not one called Vardenafil (...despite the fact that both are the exact same drug)? Why does a product selling for $50.00 seem so much more expensive than a similar one selling for $49.99? In Urge, Dr. James Mourey addresses these questions and more. Mourey begins with two admissions: 1) he likes to judge people, and 2) people-watching is his favorite pastime (but not in like a creepy, voyeuristic sort of way). Consumers, it turns out, are fun to watch not just because of the crazy, seemingly irrational things they do, but also because of astonishingly efficient and automatic choices they make on a day-to-day basis. Known for his energetic, engaging presentation style, Mourey takes the reader on an educational, applicable, and strangely funny voyage that covers both the principles of marketing as well as the ins and outs of Consumer Behavior. Divided into three parts - the Self, the Situation, and the Solution - Urge teaches readers how an individual's perceptions, thoughts, emotions, attitudes, and personality interact with their culture, context, situation, and social relationships to affect how consumers value consumer products and services and ultimately make decisions. The book also details The URG3S Model of Consumer Behavior, a comprehensive, easy-to-use, and effective approach for anyone in the business of marketing, which, let's face it, is all of us.